Bvlgari launched the Splendida Collection in 2017 with three fragrances Iris d'Or, Rose Rose and Jasmin Noir. " In January 2018, the collection is joined by Magnolia Sensuel whose creation is signed by perfumer Jacques Cavallier. The new perfume deals with the theme of magnolia flower as one of the shortest-lived flowers that brings an intensive aroma.
Magnolia Sensuel is announced as an extremely rich fragrance, mysterious and seductive. It opens with citrus top notes described as sparkling, light and fresh. The floral heart of magnolia is enriched with white flowers of jasmine and orange blossom. The base is described as sensual and woody with the scent reminiscent of vanilla ice cream.