New Miss Dior Eau de Parfum edition comes out in September 2017, created by Dior perfumer Francois Demachy. The face of advertising campaign is actress Natalie Portman. The fragrance is advertised with slogans like "Miss Dior for love", "Dior for love" and "And what about you? What would you do for love?".
The composition is announced as an elegant floral, with dominant notes of roses, the Damask rose and the May rose from Grasse, to be precise. The rest of the composition consists of a fresh opening of lemon, mandarin and pink pepper and a sensual accord in the base that includes rosewood and patchouli.